
“After many years working between Africa and Europe, I remain convinced that the potential of the relationship between our two continents is far greater than what we have achieved so far. Link2Grow is about helping turn that potential into practical partnerships.”
Jobst von Kirchmann
Founder and Managing Director of Link2Grow Ltd.
Link2Grow - An independent advisory company built on experience
Link2Grow is an independent advisory company founded by Jobst von Kirchmann. It provides senior-level strategic advice to organisations working between Africa and Europe, with a particular focus on investment, market access, partnerships and organisational transformation. Link2Grow combines international experience with practical implementation, helping clients understand complex environments, identify opportunities and turn strategic objectives into concrete action.
Jobst von Kirchmann brings more than three decades of international experience in Europe and Africa. His career has included senior leadership roles within the European Union, including service as an Ambassador of the European Union in several African countries, as well as responsibility as Chief AI Officer for organisational transformation and the practical introduction of artificial intelligence across the EU’s International Partnerships network in more than 100 countries.
Over the years, he has worked closely with governments, companies, international organisations and development partners across a wide range of political, economic and institutional environments.
This experience gives Link2Grow a perspective that combines:
- strategic and political understanding,
- deep familiarity with African and European environments,
- cross-cultural negotiation,
- institutional and business engagement,
- organisational leadership, and
- practical AI transformation.
The objective is not only to understand a challenge, but to help clients identify realistic options and move effectively towards implementation.
How Link2Grow works
Senior-level involvement
Clients benefit from direct senior-level engagement throughout the assignment.
This allows for close dialogue, rapid decision-making and advice that remains closely connected to the client's strategic objectives.
Independent judgement
Link2Grow provides independent advice based on the interests of the client and the realities of the situation.
The company is not tied to a particular technology provider, consulting methodology, investment product or institutional agenda.
Practical implementation
Strategy is most valuable when it leads to action.
Link2Grow therefore combines strategic advice with practical support, including stakeholder analysis, partner identification, management workshops, pilot projects and implementation guidance.
Cross-cultural perspective
Successful cooperation between Africa and Europe requires an understanding of more than markets and regulations. It also requires an appreciation of institutional cultures, business practices, expectations and relationships. Link2Grow brings these different perspectives together.
Independence & Integrity
Link2Grow operates as an independent private advisory company.
Its work is based on professional experience, strategic analysis, publicly available information and legitimate engagement with public and private stakeholders. Link2Grow does not represent the European Union or any former employer of its Founder. Professional discretion, independence and integrity are central to every assignment.

